You want to try marketing on Facebook, but don’t know how or where to begin.
You know that Facebook has over 2 billion active monthly users, but don’t know how to use this number to your advantage.
Don’t worry; you’re not the only affiliate marketer who needs help with Facebook advertising.
Sure, SEO still works in 2017, but that doesn’t mean you shouldn’t try to drive more traffic to your site using other channels.
After all, more traffic equals more conversions – right?
To make more sales, just traffic is not enough; it has to be warm, targeted traffic that is interested in your product.
But how do you target the right audience on Facebook without burning through thousands of dollars in ads by experimenting?
Easy! This guide will tell you everything you need to know about to get started with Facebook advertising. So, keep on reading!
How To Start A Facebook Business Page
No matter what product you’re promoting, you have to make sure that it is worthy of being bought. Meaning – it is not scammy, hazardous, or valueless.
Think from a customer’s perspective: would you like to buy anything that doesn’t add any value to your life?
Once you have a hot item on promotion, the next step is to start a Facebook business page.
Follow the steps below to create the page:
- Click on the downward pointing arrow beside the Quick Help’ icon in the upper right corner of your Facebook screen and select “Create page.”
- Then choose “company, organization or institution” or brand or product.” You may also choose “entertainment” as long as you feel you can handle the page in the right way.
- Select the category of your affiliate marketing business and write down your company name,and then click on “Get Started.”
- The next interface will be the front page of your business page, where you’ll have to set the profile picture, cover photo, description, and other necessary details.
As a rule of thumb, it’s always better to provide an intriguing description of your business along with attractive graphics to entice the visitors. Once your Facebook page is ready, you’ll be able to create and edit posts, run promotions, and do other exciting stuff.
Beginner’s tips for Facebook Ads
Present an enticing offer.
Look, you’re not going to be selling stuff on the Internet that people don’t want to buy. No matter how great of a copy you produce, your ad campaign will fall flat on its face if you don’t have a good product on offer.
You have to find out a way to sweeten the deal by offering discounts, free shipping, and money back guarantees to our earn your potential buyers trust.
Your copy has to appeal to emotion; not just claim that there is a 50% discount on all items before midnight.
Your mission would be to make them feel like whatever they’re buying is in their best interest; not yours.
Take an in-depth look at your audience
Facebook Audience Insights will be readily available at your disposal and will allow you to learn specific traits about your audience before you put your budget on targeting them.
Make use of this tool to mine data and understand who exactly your target market is and how you can create laser-focused ad sets that appeal to them.
The more audience insight you mine, the more time and money you save after the ads go live on Facebook.
Create and separate unique ad sets for different groups
One of the coolest features of Facebook ads is that it allows the user to create audience specific ad sets.
In other words, you can create two different sets and deliver them to 2 unique audience groups.
Or create the exact ad and send it to 2 separate groups.Ultimately, you will benefit from better targeting.
Let’s say, for example, you are selling printed T-shirts. You have a new slayer band design that you want to sell online.
Instead of creating the same ad for everyone, create one ad to appeal to the band’s long-term fans and create another set that targets those who are planning to visit the next concert.
You’ll be surprised by the results.
Have a killer landing page
Facebook advertising might be many things, but it certainly isn’t cheap! So, spending money on clicks to send your audience to a general product page or website without clear direction makes no sense.
You must have a solid landing page that guides, educates, and encourages your visitors to learn more about your product.
Landing pages allow the user to maximize Facebook advertising by encouraging the visitors to take action and purchase whatever that you are selling.
Use the power of images to your advantage
The Internet is flooded with courses on how to write copy for Facebook ads. However, oddly enough, the necessity of using striking imagery is hardly ever discussed. If you know anything about marketing, you know that visual content triumphs over text any given time.
Just use images that catch people’s eye and entice them to read your ad copy.
Create a budget and bid strategy
Last but not least, have a budget and bidding strategy in place. Otherwise, you’ll soon end up with empty pockets. Luckily, Facebook allows the user to make use of a function known as Optimized CPM to bid for ad space, based on specific goals and parameters. This feature lets you put your budget at whatever maximum you designate and therefore you will avoid overspending. For example, you can set budgets at say, $6 per day for however many, or few days you want.
Is Facebook Advertising Worth It?
I’m sitting on the fence for this one. I think it can be the very best form of online advertising out there due to it being targeted (if you wish), and if you have an appealing product to sell. Even though some marketers are of the opinion that Facebook ads are more suitable for dropshipping, it is indeed possible to gain good ROI (Return On Investment) if you’re promoting affiliate products with a high-paying commission.
Learning how to run Ads successfully is not a one-time deal, and certainly not something you’ll get right on the very first try, so set a low budget while starting out until you can see a pattern of what works.
Using these tips, you should be able to start off your Facebook campaign in the right way without stressing too much over ad spends.